Data for Everyone
Designing an AI assistant that speaks everyone's language
77%
Adoption
4.5x
Retention
10x
User personas
I lead design for AI-native platforms.Currently making complex toolsfeel obvious with in hand.
I've spent twenty years in design. From Flash and Dreamweaver, through advertising, into product, where I've been for the last decade. I currently lead design at MOSTLY AI, replacing configuration screens with conversation, and rigid data flows with modular systems that scale.
My day swings between strategy and craft. I scope problems, frame the direction, and ship the work with engineering. No handoff, no gaps. Even as Head of Design, the file is always open.
Shots
More coming soon
The tools changed every few years. The instinct didn't. Find the real problem, then build. I prototype in code and lean on LLMs to compress the distance between idea and shipped. The people matter as much as the product, so I mentor, shape hiring, and push peers toward their next big role.
My design principles
I close the gap between idea and shipped.
Conviction comes from data, not taste.
Craft is how users know you'll take care of them.
Track record
Quotes from people I've worked with
Options instead of obstacles, every single time. Alex thinks like a product leader, not just a designer, and that distinction matters more than people realise. The rare hire I'd want on every product team.
Product Director
Before Alex, design was something we did at the end. He changed that. His gift is the elegant solution, the kind that only looks obvious after he's found it. Our product is genuinely better because of how he thinks.
Co-founder & CTO
Relentlessly positive, and never confined to his lane. Alex stepped well outside design whenever the company needed it, and his experience reaches deeper than most people's titles suggest. Hard to overstate the impact someone like that has on a team.
CEO
He saw the whole board before the rest of us did. Strategic when we needed strategy, in the weeds when we needed delivery, and able to break big ambiguous problems into pieces we could actually ship. My job got easier every week.
Most design hand-offs come with assumptions we then have to renegotiate with engineering. Alex's didn't. Buildable, technically grounded, and he kept the whole team aligned every step of the way. Working with him removed friction instead of adding it.
AI Product Tech Lead
Collaborating on the design system was the closest I've come to working alongside another engineer. He thought in frameworks, maintained components, contributed back. The front-end team's job got easier because of it.
Senior Frontend Engineer / Team Lead
Some of the strongest information architecture and systems thinking I've worked alongside. Structured, deliberate, always pushing the needle. Watching how Alex operates raised my own standard for the craft.
Lead Product Designer
Real taste, and serious Figma chops. He led our move from Sketch to Figma and built the design system that held it all together. The kind of designer who lifts the whole team's craft, not just his own.
Senior Interface Designer